Albert Einstein once said “Imagination is more important than knowledge, for knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.” My ability to imagine and create is a God-given gift. I believe that one of the measures of success for your event is the myriad of emotional reactions your guest will experience that moves your event from the ordinary to the EXTRAordinary. And, although there indeed will be a positive lasting impression, my philosophy is not only to impress but to impact!